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Build With Stephen Scoggins


Dec 27, 2021

AJ Vaden is an international speaker, a million-dollar consultant, and host of the Influential Personal Brand Podcast. She is the CEO and Co-founder of Brand Builders Group.

Over the last 10 years, she has been a part of the founding, launching, and building a very successful 8-figure coaching business, a multi-million-dollar consulting business, and 7-figure speaking business. Along with her company, Brand Builders Group, AJ has been featured in Inc, Success Magazine, Fast Company, Entrepreneur, Forbes and was recently named as one of the Top 5 Personal Branding Speakers of 2019.

Today, she uses her expertise and unique talents to both streamline back-end operations as well as creatively engineer the company’s front-facing personal brands.

NEXT STEPS MENTIONED IN THIS VIDEO:
1. Stephen.freebrandstudy.com.

TOPICS DISCUSSED IN THIS VIDEO:
– Intro
– Breakdown Personal Branding
– What is a Personal Brand?
– Personal Brand is the Digitization and Monetization of Your Reputation
– The majority of Americans Said “A Personal Brand is Simply Someone Who is Recognizable to Them.”
– Top Four People Who it’s Important Have a Strong Personal Brand – 1. Doctor, 2. Lawyer, 3. Employer, 4. Financial Service Advisor
– The More the Profession Requires TRUST, the More Established the Personal Brand Must Become
– Now Is the Time
– 36-44 Millennials – Having an Established Brand Was Most Important to This Group.
– Marketed to This Generation or Stage of Life
– 95% of Millennials Said that Their Most Trusted Source for Product Information is Their Friends
– People Are 74% More Likely to Trust You if You Have an Established Brand
– Personal Brand vs. Corporate Brand
– 67% Would Spend More with a Company When the Founder is Someone They Know and Trust
– Hesitant to Create Personal Brand Due to Mistakes in the Past
– You Are Most Powerfully Positioned to Help the Person You Once Were
– Expediting Process to Create Brand
– Ignore the Obvious
– Talk to People
– What Problem Do You Solve
– What is a GOOD Personal Brand
– Top 3 Things for Your Personal Brand
– Is Building a Personal Brand Only for Extroverts?
– Where Do I Start?
– Be Authentic

ABOUT ME:
Hi, I'm Stephen Scoggins. After fighting from homelessness and depression to build multiple businesses employing hundreds of amazing people, I've learned a lot about what it really takes to overcome your limitations and build your dream life. Now, my goal is to help one million people get from where they are today, to where they want to be in life. To help with that, I'm releasing videos on this channel several times per week and posting regularly on social media. On this YouTube channel, I interview the world's foremost thought leaders on what it takes to master your life. I also have a library of free resources, downloadable eBooks, and personality tests to help you become the person you always wanted to be. Just check out my websites below!

MASTER YOUR LIFE WITH FREE RESOURCES:
My website: https://www.stephenscoggins.com
Free eBooks & Resources: https://www.stephenscoggins.com/resources
My Blog: https://stephenscoggins.com/blog/
Stuck to Unstoppable Podcast: https://stephenscoggins.com/stuck-to-unstoppable/

CONNECT WITH ME ON SOCIAL MEDIA:
Instagram: https://www.instagram.com/stephen_scoggins/
Facebook: https://www.facebook.com/stephenscoggins/
LinkedIn: https://www.linkedin.com/in/stephenscoggins
Twitter: https://twitter.com/stephen_scoggin